NEW LORE, the all-girl electronic alt-pop trio formerly known as No Lore, has emerged with a vibrant new identity that blends electrifying sounds and bold aspirations. On 3 January 2025, the group unveiled their debut single under their reimagined persona, aptly titled ‘AMBITIOUS’. This pulsating anthem, bursting with neon-bright synths, vocoder-laced vocals, and grooves made for the dance floor, has already made waves in the OPM scene. With frontwoman and visual artist Tita Halaman’s introspective lyrics, the track celebrates ambition as an empowering, passionate pursuit—especially when shared with someone who makes the journey worthwhile. To enhance the experience, ‘AMBITIOUS’ also includes a dance mix and a sped-up version, promising to keep listeners energized.
This reinvention follows a significant chapter in the trio’s journey as No Lore, where they built a reputation for merging music, art, and poetry into a unique audiovisual feast. Their 2022 EP Outlines and critically acclaimed tracks like ‘Papatungo’ earned them accolades, including entries into the Awit Awards. However, December 2024 marked the end of that era as they bid farewell to their old name. Now comprising Tita Halaman, bassist Kim Escalona, and drummer Carole Lantican, NEW LORE is committed to rewriting the narrative with their tagline “Art, Music, Poetry” and an artistic mission that emphasizes reinvention without losing sight of their roots.
‘AMBITIOUS’ sets the tone for this exciting new chapter, embodying themes of growth, audacity, and creativity. It showcases their expanded vision, moving beyond their original ethos of “music based on paintings with poetry” to explore bolder storytelling and innovative soundscapes. For fans old and new, this isn’t just a name change—it’s a full-scale artistic rebirth.