VeVe, the premier digital collectibles platform, and YG Entertainment’s collaboration is back with the highly anticipated second installment of their BLACKPINK digital collectibles series, inspired by the group’s hit song, 'Shut Down'.
Following the success of VeVe and YG Entertainment’s first BLACKPINK collaboration last year, fans worldwide now have another accessible way to support and connect with members JISOO, JENNIE, ROSÉ, and LISA.
Reminder for BLACKPINK set holders! 🎉
— VeVe | Digital Collectibles (@veve_official) April 14, 2025
If you've collected all four sets - JISOO, JENNIE, ROSÉ, and LISA from the BLACKPINK: Shut Down series by 30 April 2025, your MYSTERY airdrop is on the way! Keep an eye on your account for a special reward for completing the full… pic.twitter.com/GiLY42h33c
As one of the most internationally acclaimed Korean artists, BLACKPINK has played a pivotal role in bringing K-pop into the global mainstream. This new partnership showcases that influence, using AR technology to bring their music, style, and energy to life in digital form.
“We're excited to further expand VeVe’s presence in the music industry, specifically K-pop alongside YG Entertainment,” says Justin Yang, Chief of VeVe Asia office. “BLACKPINK’s international influence is undeniable, and this collection gives fans everywhere a way to feel closer to the music, the style, and the energy that BLACKPINK brings to everything they do.”
Launching exclusively on VeVe in a blind-box format, this new series encapsulates BLACKPINK’s iconic style and the members’ individual charm through a series of meticulously crafted 3D digital collectibles.
- JISOO: Capturing her elegance and charm, collectibles include an animated dance performance, a graceful umbrella pose, and a dazzling Diamond Special Edition.
- JENNIE: Showcasing her vibrant personality and signature stage presence, with playful animations, stylish poses, and exclusive Diamond variants.
- ROSÉ: Highlighting her graceful movements and soulful aura, including dynamic animations and serene, elegant visuals.
- LISA: Embodying her fierce charisma and unmatched energy, with collectibles ranging from animated dance sequences to bold, commanding poses.
Collectors who complete their BLACKPINK sets will be eligible for premium mystery airdrops, offering even more rewards for fans ready to show their support. Visit veve.me to learn more.