Warner Chappell Music (WCM) has announced the appointment of Tat Tong as Vice President of A&R and Creative, Asia Pacific today (16/7).
In this new role, the Singaporean music industry veteran will be responsible for developing and executing Warner Music Group's publishing arm's A&R and creative strategies across the Asia-Pacific region. Tong will be working closely with local, regional, and global teams to discover new talent, oversee the development of music projects and align the company's strategies with the global vision.
Tong says: “The APAC music scene is rapidly growing and evolving, and I'm excited to join the Warner Chappell Music team in this role. I’m eager to leverage my expertise and knowledge of the regional markets to discover and develop exceptional songwriting talent. I look forward to working with our writers to help them fully realize their creative and commercial aspirations.”
Arica Ng, President, Asia Pacific, WCM adds: “We are delighted to welcome Tat to our team. His extensive background and deep understanding of the APAC music landscape make him the ideal executive to lead our A&R and creative efforts in the region. I am confident that under his guidance, we will build upon our solid foundation and drive continued growth and success for our business.”
Prior to joining WCM, Tong held various roles at Sony Music Entertainment, including A&R Director for the RCA Records Greater China team, and consultant for the company's Greater China artist roster. A sought-after record producer and songwriter, Tong has worked with the likes of SHINee, Troye Sivan, Kaskade, JJ Lin, Luis Fonsi, and more.
