LE SSERAFIM have unveiled a mesmerizing trailer for their upcoming fith mini album HOT.
Revealed today on HYBE LABELS' YouTube channel and SOURCE MUSIC's official social media platforms, the trailer, ‘Born Fire’, ignites excitement and anticipation ahead of the album release on 14 March 14 at 1PM KST.
The cinematic trailer instantly captures viewers’ attention, opening with the five members (KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE) in a quiet gallery displayed like parts of an art piece that is titled "HOT, We're hot on our own, 2025." As a cat suddenly appears among the gallery visitors, it brings the scene to life and the five members start to move freely, breaking free from their confines. The temperature inside the gallery rises with each movement, and the atmosphere of the video shifts dynamically.
Reminiscent of a fashion film, the stunning visuals of the quintet and the captivating narration in three different languages further enhance the immersive experience. The phrase "A single flame was born," followed by "The flame engulfed the silence, splitting apart the dark," symbolically encapsulates the essence of the trailer and reflects the overarching theme of the album.
As a recurring trademark seen in their previous trailers, the quintet walks forward with unwavering confidence, transforming the scene into a runway even when the path appears to break. As they march on, the temperature around them rises and they are eventually consumed by the heat, turning into ashes. From the ashes, “at last, the flame is born,” symbolizing their rebirth as immortal beings.